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style="margin-left: 0px;margin-right: 18px;"> <script src=/e/public/ViewClick/?classid=40&id=9432&addclick=1></script> </span></span></p> </div> <div id="ydlveoe5xyc" class="explain"><span id="ydlveoe5xyc" class="ag-color">[導(dǎo)讀]：</span><em>企業(yè)獲客成本高原因是什么?從網(wǎng)絡(luò)上獲取客戶，需要關(guān)心的是兩個問題，一個是獲客成本，一個是數(shù)量。其實這兩個指標(biāo)是相互矛盾的，當(dāng)把獲</em></div> <div id="ydlveoe5xyc" class="words content_lunbo" id="nsbody"> <p> 　　企業(yè)獲客成本高原因是什么?從網(wǎng)絡(luò)上獲取客戶，需要關(guān)心的是兩個問題，一個是獲客成本，一個是數(shù)量。其實這兩個指標(biāo)是相互矛盾的，當(dāng)把獲客成本這個指標(biāo)壓的越低的時候，獲客的數(shù)量就會減少，綜合來說，我們應(yīng)該這樣定目標(biāo)：在一個可以接受的獲客成本內(nèi)，獲取最大的客戶數(shù)量。</p> <h2 > 　　企業(yè)獲客成本高的原因：</h2> <p> 　　1、操作人員是否有足夠多的經(jīng)驗，經(jīng)驗的豐富程度決定了成本的高低，有些崗位手中有穩(wěn)定的客戶群?？颓殛P(guān)系通常也都維護的比較好，能在短期內(nèi)帶來明顯的效益。</p> <p> 　　2、是否多渠道的鋪設(shè)推廣工作，單一的渠道目前對于營銷推廣成本必然高居不下，如果同時多渠道鋪設(shè)，如SEO和SEM同時并舉，長期優(yōu)化下去必然成本會有所下降，單一的依靠競價必然會讓企業(yè)網(wǎng)站推廣廣告成本上升，</p> <p> 　　3、營銷推廣最終落地到你的終端展現(xiàn)上面，這塊做的是否到位也是最終影響轉(zhuǎn)化成本，如網(wǎng)站，小程序，微信公眾號等等，能否直接將搜索客戶轉(zhuǎn)化就看這類終端內(nèi)在修為!<br /> <br /> <img alt="" src="http:///d/file/uploads/allimg/21/1-21111510230X62.jpg" style="width: 605px; height: 375px;" /></p> <p> 　　4、企業(yè)產(chǎn)品利潤降低。把利潤100的產(chǎn)品壓縮到10塊錢利潤跟同行搶占市場，然后怪你8塊錢的獲客成本侵蝕了他八成的利潤</p> <p> 　　5、多種推廣方式組合：目前搜索引擎競價排名的獲客成本已經(jīng)比較高了，很多行業(yè)信息流廣告帶來的客戶成本相對低一些，此外，微信大V合作軟文廣告的獲客成本比較低，網(wǎng)站優(yōu)化、自媒體都是一些低成本量也大的獲客方式，不過比較考驗技術(shù)。</p> <p> 　　6、維護老客戶，老客戶的粘性較好，增加老客戶的滿意度，老帶新是最快速而有效的方法。制定老帶新的獎勵機制，新客源將持續(xù)不斷。</p> <p> 　　總結(jié)：企業(yè)獲客成本高原因是什么?拓客成本越來越高，最實際的解決方法找出行業(yè)和目前企業(yè)網(wǎng)站推廣廣告的問題，然后對癥下藥，企業(yè)轉(zhuǎn)型升級通過產(chǎn)業(yè)互聯(lián)網(wǎng)解決流量的根本結(jié)構(gòu)，可以通過創(chuàng)業(yè)市場的裂變獲得更多的客戶，</p> </div> <div id="ydlveoe5xyc" class="txt-upDown"><span id="ydlveoe5xyc" class="fr">上一篇：<a href='http:///semzixun/9360.html'>免費推廣資源有哪些?免費推廣好還是付費推廣好</a></span><span>下一篇：<a href='http:///semzixun/'>返回列表</a></span></div> <div id="ydlveoe5xyc" class="explain">聲明：本文源自巨海科技整理編輯，如本站文章和轉(zhuǎn)稿涉及版權(quán)等問題，請作者在及時聯(lián)系本站，我們會盡快處理。<br> 標(biāo)題：網(wǎng)站推廣廣告-企業(yè)獲客成本高原因是什么?怎么解 ????????原文地址：http:///semzixun/9432.html </div> <div id="ydlveoe5xyc" class="share-box"> <div id="ydlveoe5xyc" class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網(wǎng)"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdPic":"","bdStyle":"0","bdSize":"16"},"share":{}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http:///static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script> </div> <div 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